Product analysis: film trailer

The trailer for paranormal activity is very unique as it does not just show various clips from the film, it shows a cinema audiences reactions to the film they are watching. This is a good way of advertising a film as people will see that people find the film very scary which will encourage people who are viewing the trailer to watch the film. In the trailer they show some of the scariest scenes from the film, this makes people want ot watch it as these scenes will attract them as an audience. In the trailer they use lots of quick flashing lights and also very quick cuts from scene to scene as this will make the film seem more scary, it also adds to the suspense of the trailer and makes it feel more action packed than it actually is.